It was previously created by someone with little web design knowledge. It was coded soley in HTML with little or no design features.
I started by client interviews to establish what features the client required and what the exact purpose of the site was. Then by using mock-ups and wire frames, which were created with great detail, using graphic packages like Adobe PhotoShop, Illustrator and Fireworks, we worked together and agreed upon a set layout, color scheme and style for the site.
Once coded, the key area I focused on was to drive traffic to the website. I used Google Analytics, Keywords along with Social Media networking to achieve this while also creating a competition to boost traffic. I have also ran promotions on deal websites to build a customer base.Click here to visit the actual website